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	<title>Mappavini | Le lieu des vins | </title>
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		<title>A New Age for Trade &#038; Supply Chain Finance</title>
		<link>https://mappavini.com/a-new-age-for-trade-supply-chain-finance-2/</link>
					<comments>https://mappavini.com/a-new-age-for-trade-supply-chain-finance-2/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 13:31:10 +0000</pubDate>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=872</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
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							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
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			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
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							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
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							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
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							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
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					<wfw:commentRss>https://mappavini.com/a-new-age-for-trade-supply-chain-finance-2/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">872</post-id>	</item>
		<item>
		<title>For the Wealthy, Work Is the New Retirement</title>
		<link>https://mappavini.com/for-the-wealthy-work-is-the-new-retirement/</link>
					<comments>https://mappavini.com/for-the-wealthy-work-is-the-new-retirement/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 13:00:58 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=858</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
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							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
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			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
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							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
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							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
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							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
				</div>
					</div>
		</div>
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		<post-id xmlns="com-wordpress:feed-additions:1">858</post-id>	</item>
		<item>
		<title>Customers Know What They Want</title>
		<link>https://mappavini.com/customers-know-what-they-want/</link>
					<comments>https://mappavini.com/customers-know-what-they-want/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 12:47:52 +0000</pubDate>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=851</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="851" class="elementor elementor-851" data-elementor-post-type="post">
									<section class="elementor-section elementor-top-section elementor-element elementor-element-aa91bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="aa91bf9" data-element_type="section">
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							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6d90d4f elementor-widget elementor-widget-spacer" data-id="6d90d4f" data-element_type="widget" data-widget_type="spacer.default">
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															<img decoding="async" src="https://mappavini.com/wp-content/uploads/2020/02/blog-single_03.jpg" title="" alt="" loading="lazy" />															</div>
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				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-d0f0e65 elementor-widget elementor-widget-spacer" data-id="d0f0e65" data-element_type="widget" data-widget_type="spacer.default">
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							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c10f6e7 elementor-widget elementor-widget-spacer" data-id="c10f6e7" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
				</div>
				<div class="elementor-element elementor-element-91b34f3 elementor-widget elementor-widget-spacer" data-id="91b34f3" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
				</div>
					</div>
		</div>
							</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1b35933 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="1b35933" data-element_type="section">
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							</div>
		]]></content:encoded>
					
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">851</post-id>	</item>
		<item>
		<title>You’re Still Not Using Digital Finance Tools?</title>
		<link>https://mappavini.com/youre-still-not-using-digital-finance-tools/</link>
					<comments>https://mappavini.com/youre-still-not-using-digital-finance-tools/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 10:09:59 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Counsalting]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=840</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="840" class="elementor elementor-840" data-elementor-post-type="post">
									<section class="elementor-section elementor-top-section elementor-element elementor-element-6b64beb elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="6b64beb" data-element_type="section">
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				<div class="elementor-widget-container">
							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-265c580 elementor-widget elementor-widget-spacer" data-id="265c580" data-element_type="widget" data-widget_type="spacer.default">
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															<img decoding="async" src="https://mappavini.com/wp-content/uploads/2020/02/blog-single_01.jpg" title="" alt="" loading="lazy" />															</div>
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															<img decoding="async" src="https://mappavini.com/wp-content/uploads/2020/02/blog-single_03.jpg" title="" alt="" loading="lazy" />															</div>
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				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-c43b58c elementor-widget elementor-widget-spacer" data-id="c43b58c" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c7baa62 elementor-widget elementor-widget-spacer" data-id="c7baa62" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
				</div>
				<div class="elementor-element elementor-element-a3dbb8e elementor-widget elementor-widget-spacer" data-id="a3dbb8e" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
				</div>
					</div>
		</div>
							</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1b35933 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="1b35933" data-element_type="section">
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		</div>
							</div>
		</section>
							</div>
		]]></content:encoded>
					
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">840</post-id>	</item>
		<item>
		<title>A New Age for Trade &#038; Supply Chain Finance</title>
		<link>https://mappavini.com/a-new-age-for-trade-supply-chain-finance/</link>
					<comments>https://mappavini.com/a-new-age-for-trade-supply-chain-finance/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 10:01:18 +0000</pubDate>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=834</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="834" class="elementor elementor-834" data-elementor-post-type="post">
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							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
				</div>
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				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-bf10866 elementor-widget elementor-widget-spacer" data-id="bf10866" data-element_type="widget" data-widget_type="spacer.default">
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							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
				</div>
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				<div class="elementor-widget-container">
							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
				</div>
				<div class="elementor-element elementor-element-758ed79 elementor-widget elementor-widget-spacer" data-id="758ed79" data-element_type="widget" data-widget_type="spacer.default">
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							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
				</div>
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		</div>
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		</section>
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		]]></content:encoded>
					
					<wfw:commentRss>https://mappavini.com/a-new-age-for-trade-supply-chain-finance/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">834</post-id>	</item>
		<item>
		<title>How Companies are Re-configuring Supply</title>
		<link>https://mappavini.com/how-companies-are-re-configuring-supply/</link>
					<comments>https://mappavini.com/how-companies-are-re-configuring-supply/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 08:59:17 +0000</pubDate>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=815</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="815" class="elementor elementor-815" data-elementor-post-type="post">
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							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
				</div>
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				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-b5ba264 elementor-widget elementor-widget-spacer" data-id="b5ba264" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-f56f9e0 elementor-widget elementor-widget-spacer" data-id="f56f9e0" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
				</div>
				<div class="elementor-element elementor-element-dd809c3 elementor-widget elementor-widget-spacer" data-id="dd809c3" data-element_type="widget" data-widget_type="spacer.default">
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				<div class="elementor-widget-container">
							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
				</div>
					</div>
		</div>
							</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1b35933 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="1b35933" data-element_type="section">
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		</section>
							</div>
		]]></content:encoded>
					
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">815</post-id>	</item>
		<item>
		<title>Delivering What Consumers Really Value</title>
		<link>https://mappavini.com/delivering-what-consumers-really-value/</link>
					<comments>https://mappavini.com/delivering-what-consumers-really-value/#comments</comments>
		
		<dc:creator><![CDATA[mappavini]]></dc:creator>
		<pubDate>Fri, 21 Feb 2020 22:01:15 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">http://zikzag.wgl-demo.net/?p=602</guid>

					<description><![CDATA[On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="602" class="elementor elementor-602" data-elementor-post-type="post">
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							<p style="margin-bottom: 16px;"><span class="dropcap-bg">C</span>ybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.</p><p>By 2030—little more than a decade from now—the<span> </span><span><span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">global economy will likely be in the midst</span></span> </span>of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.</p>						</div>
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			<h4 class="elementor-heading-title elementor-size-default">The New Rules for Marketing Your Brand</h4>		</div>
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							<p style="margin-bottom: 16px;">Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&rsquo;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <span style="color: #222222;"><strong>Technology&rsquo;s disrupted the industry in three ways.</strong></span> Firstly, it&rsquo;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.</p><p>There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&rsquo;s profit pools and forecasting them present forward just won&rsquo;t capture the level of disruption that&rsquo;s impacting these industries.</p>						</div>
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							<blockquote>“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”
<cite>&#8211; OLIVER SANDERO</cite></blockquote>						</div>
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							Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&rsquo;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&rsquo;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&rsquo;re seeing an extreme rise in profitable growth from the clients that we&rsquo;re supporting to reset their marketing model. <span style="text-decoration: underline;"><span style="color: #ff4a17; text-decoration: underline;">But that isn&rsquo;t straightforward.</span></span> So actually, areas four and five are enablers. Four, what&rsquo;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&rsquo;re making the technology that underpins that a priority.						</div>
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